New positioning and time to change our image
Back in 2004 — when Clear Networks was founded from trial deployments of Fixed Wireless networks and deploying to business customers — the business grew into a true carrier following the acquisition of RBBS, the first satellite broadband provider under the then HiBis Federal Government broadband subsidy program.
Our company became heavily focussed on regional deployments of broadband via satellite and fixed wireless technologies. Our logo was designed to symbolise our satellite roots but with the potential to cover large parts of the world.
13 years later — and with our website well overdue for an overhaul — our marketing discussions focussed around how we wanted to portray our solutions and services to the market. Our Head of Marketing, Alister Cameron, sat down with me, and we agreed that what Clear Networks provided was a ‘clear’ innovative and simple approach, and we should pursue that by supporting this with ‘clearer’ branding. I gave permission to explore this as well as pursuing obtaining a simpler URL for our business, this being clear.com.au.
The new logo and focus on simplicity and boldness in service delivery
Following our creative team working on a new brand and style guide, we agreed to move forward with a bold new logo that simply stated who we are: “Clear”. The logo and colouring portray a simple yet elegant design that needs no further explanation, hence the full stop at the end of the logo.
As we relaunch, we’ve been able to acquire a new URL to support our brand, we are positioning the organisation for growth across all our products and services. We provide an innovative approach to business with a team that is responsive to customer needs. We all work towards a goal of supplying innovative and reliable solutions that clients trust.
To this end, we are eager to step forward into a new era of providing broadband and voice services to business and residential customers.